Our Story

Bridging the Say-Do Gap

With the ambition to be an enabler of change, Formation aims to accelerate the transition to sustainable business growth by helping our partners gain the confidence and courage to make decisions and create value not only for their businesses but for their community and the environment.

Business growth needs to change - where creating value for employees, society, and the environment must be as important as for shareholders.

We believe this shift in mindset starts with people. People who have access to the latest knowledge, resources, and community gain the confidence and courage to do things differently.

We've made it our mission to question, explore, iterate, and refine a new blueprint for how to innovate and grow and make our findings accessible to all who seek another way.

Grounded on the same principle of people first, Formation is shaped and does things differently. We are a network of independent research, design, business, and innovation experts that choose assignments as much as our partners choose Formation. This ensures our partners gain access to the right skills for their specific challenges at the right time.

Our areas of expertise:

- Growth Opportunity Assessment
- Innovation Strategy
- Innovation Collaborations
- Market & Design Research
- Concept Design & Development

Organizations
we work with

ICA
Polestar
Axfood

For Business Request

Tove Chevalley
CEO
tove.chevalley@formation.se
+46 708 266 291

For General Request

hello@formation.se

For Freelance Network

Camila Serpa Soares
Head of Network
camila@formation.se
+46 738 857 684